Custom Dimensions Management Flow
In this project, I led the design of a complete user flow and interface for the creation, management, and visualization of custom dimensions within a marketing data platform. One of the main challenges was the lack of a well-defined product objective at the start — the requirements evolved as we progressed, and we had to adapt quickly while ensuring consistency and usability.
Despite the ambiguity, I worked closely with internal teams to understand technical limitations, user needs, and business goals. Through iterative design and continuous feedback, we delivered a robust and functional solution that allowed users to efficiently create and manage custom dimensions, with clear visibility and control over their data structures.
User adoption started gradually, as the concept of custom dimensions was new for many. To support onboarding, we designed the flow to be intuitive and progressively guided users through key actions. As users became more familiar with the tool, we observed a steady increase in usage and engagement.
Over time, workflows became more optimized — teams began creating dimensions faster, organizing them more effectively, and leveraging them for deeper insights. Feedback loops with users allowed us to refine the experience further, reduce friction points, and ensure that the tool scaled alongside user confidence and needs.
