Streamlining the Brief Creation Flow for Better Usability
We optimized the brief creation process within the platform by redesigning navigation patterns and simplifying key interactions, with the goal of making the experience more intuitive and forgiving for users.
One of the core improvements was introducing a more guided, step-by-step flow that allowed users to clearly understand their progress while maintaining the flexibility to move back and forth. We also created a safe space for exploration — users could make mistakes, revise inputs, and recover quickly without losing their progress.
These subtle changes saved users valuable time — shaving off several minutes from the overall process — and contributed to a smoother, more focused workflow without overwhelming the interface.
Through usability testing and user feedback, we identified moments of confusion and friction, then introduced microinteractions, clearer labels, and smarter defaults to reduce cognitive load. As a result, the brief creation process became faster, more reliable, and better aligned with how users naturally think and work.
